GROU GIOU ROUGE JUICES – Full-Funnel Facebook & Instagram Ad Campaign for Conversion Lift

Project Description

Objectives: GROU GIOU ROUGE partnered with Solution Stack to overcome challenges with their Facebook and Instagram AD Campaign ROAS. Their primary objectives were:

• Increase purchase conversions from social media ads.
• Improve Return on Ad Spend (ROAS).
• Reduce Cost Per Purchase.
• Identify and engage a highly receptive target audience.

Solution Stack’s Full-Funnel SMM Strategy: We engineered a comprehensive Facebook and Instagram advertising strategy, employing a full-funnel approach:

• Full-Funnel Campaign Architecture: Constructed campaigns spanning awareness, consideration, and conversion stages to nurture potential customers through the sales funnel.
• Strategic Audience Targeting & Segmentation: Leveraged Facebook and Instagram’s targeting capabilities to identify and reach audience segments with a high propensity to purchase, optimizing ad spend efficiency.
• Creative Ad Development & A/B Testing: Developed a diverse range of ad creatives (images and videos) and compelling ad copy, utilizing A/B testing to identify top-performing combinations and continuously improve engagement.
• Performance Analytics & Platform Optimization: Implemented robust tracking and analytics to monitor campaign performance across platforms, placements, and regions. Data-driven optimizations were applied to allocate budget to the most effective channels for purchase conversions.
• Leveraging Client Offers: Strategically incorporated client offers and promotions within ad creatives to enhance audience engagement and conversion rates.

Measurable Outcomes: Solution Stack’s SMM campaign achieved significant improvements within one week:

• Increased Purchases: Drove 32 purchases directly attributable to the Facebook and Instagram ad campaign.
• Elevated ROAS: Achieved a Return on Ad Spend (ROAS) of 11.09, demonstrating a highly profitable campaign performance.
• Reduced Cost Per Purchase: Decreased the Cost Per Result to $15.09, significantly improving ad efficiency.
• Strong Engagement Metrics: Generated 290 Add To Cart actions and 43 Checkout Initiated events, indicating strong user interest and movement through the conversion funnel.