Case Study: Bramleigh Estate – Facebook & Instagram Lead Generation for Wedding Venues

Project Description

Objectives: Bramleigh Estate partnered with Solution Stack to achieve a significant increase in high-quality leads for their wedding venues using targeted social media advertising. Key objectives included:

• Generate a high volume of qualified leads for wedding venue bookings.
• Optimize Facebook and Instagram ad campaigns for lead generation.
• Achieve a cost-effective Cost Per Result (CPR) for leads.
• Maximize lead quality and ensure relevance to wedding venue bookings.

Solution Stack’s SMM Lead Generation Strategy: We developed and implemented a data-driven Facebook and Instagram advertising strategy specifically designed for lead generation:

• Lead Generation Campaign Setup: Utilizing Facebook Ads Manager to create campaigns with the “Leads” objective, leveraging platform-specific lead generation tools.
• Precise Audience Targeting & Segmentation: Defining detailed audience parameters based on demographic data, interests related to weddings and engagements, and relevant age brackets, ensuring highly targeted ad delivery.
• Competitor Landscape Analysis & Creative Strategy: Conducting a thorough analysis of competitor advertising approaches and creative assets to develop compelling and differentiated ad copy and visuals.
• Continuous Campaign Monitoring & Optimization: Implementing daily performance monitoring, A/B testing of ad creatives and targeting, and data-driven optimizations to improve lead quality, reduce CPR, and maximize campaign ROI.

Quantifiable Lead Generation Results: Solution Stack’s SMM campaigns delivered exceptional lead generation performance within a 30-day period:

• 474 High-Quality Leads Generated: Successfully captured a substantial number of leads interested in Bramleigh Estate’s wedding venues.
• Cost Per Result of $4.90: Achieved a highly efficient Cost Per Result, demonstrating cost-effective lead acquisition.
• Total Ad Spend of $2,325.96: Delivered significant lead volume within a reasonable budget.
• Strong Engagement Metrics: Achieved a Reach of 100,679 and Impressions of 246,932, showcasing broad campaign visibility and audience engagement.